The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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automotive / cars
Award
Agency
Client
Title
Category
Annual ID
The Test
Agency: MullenLowe U.S. / Los Angeles
Client: Acura Category: Consumer - Television / 60 Second - Single
Kids
Agency: RadicalMedia / New York + BBDO / Berlin
Client: Smart Category: Consumer - Television / 60 Second - Single
Commander
Agency: Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut / New York
Client: Audi of America Category: Consumer - Television / 60 Second - Single
Feel Free
Agency: CONTRAPUNTO BBDO / MADRID
Client: Mercedes-Benz Category: Consumer - Newspaper / Full Page or Spread - Campaign
Honda Voice Recognition GPS
Agency: Impact & Echo BBDO / Kuwait
Client: Alghanim Motors - Honda Category: Consumer - Newspaper / Full Page or Spread - Campaign
Smart for Two
Agency: Jung von Matt AG / Vienna
Client: Mercedes-Benz Austria Category: Consumer - Newspaper / Full Page or Spread - Campaign
4 Zone
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Consumer - Magazine / Full Page or Spread - Campaign
Honda Voice Recognition GPS
Agency: Impact & Echo BBDO / Kuwait
Client: Alghanim Motors - Honda Category: Consumer - Magazine / Full Page or Spread - Campaign
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam
Client: Subaru of America Category: CSR - Web / Web
Mercedes-Benz at IAA 2015 / Mercedes Live! / Digital presentation with spidercam and augmented reality
Agency: Atelier Markgraph (set and show design + concept, planning and realisation of the real-time contents) / Frankfurt am Main + Monomango (show design with Atelier Markgraph) / Berlin + spidercam (real-time tracking) / Feistritz im Rosental + NSYNC (technical
Client: Daimler Category: Innovation - Use of Technology / Use of Technology
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam
Client: Subaru of America Category: Craft - Information Architecture / Information Architecture
A Message to Space
Agency: INNOCEAN / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul
Client: Hyundai Motor Company Category: Consumer - Experiential Advertising / Installations
Heartbeat
Agency: M&C Saatchi / Sydney + Rapid Films / Sydney
Client: Lexus Australia Category: Consumer - Experiential Advertising / Installations
Technology & Stuff
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Consumer - Brands, Products & Services / Media Relations
Más que un Auto
Agency: Conill / Miami / Los Angeles
Client: Toyota Category: Consumer - Collateral / Promotional Items - Single or Campaign
Can this 17 year-old reignite the golden age of Hip Hop? Meet AFRO. 10MM views and counting.
Agency: Woven Digital / Culver City + American Honda Motor Co. / Torrance + Mediavest / Los Angeles
Client: American Honda Motor Co. Category: Consumer - Online / Long Form Videos
Jeep Was Here
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: JPFreek Adventure Publications Category: Craft - Photography - Single or Series / Photography - Single or Series
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö
Client: Volvo Car UK Category: CSR - Collateral / Collateral
Nature Isn't Cute
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: FIAT Category: Consumer - Collateral / Posters - Campaign
Slot Car Holiday Heats
Agency: Ignition – A Razorfish Company / El Segundo
Client: Acura Category: Innovation - Innovation in Social Media / Innovation in Social Media
Rav4 You
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales Category: Innovation - Innovation in Social Media / Innovation in Social Media
Your Story Is Calling - Manifesto
Agency: Translation / New York City + Radical Media / New York City
Client: Jeep Category: Craft - Editing / Editing
"Commander"
Agency: Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut Editorial / Los Angeles
Client: Audi Category: Craft - Editing / Editing
Honda Voice Recognition GPS
Agency: Impact & Echo BBDO / Kuwait
Client: Alghanim Motors - Honda Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Custom-made Commercial
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America Category: Innovation - Innovation in Film / Innovation in Film
Prius Super Bowl Live Tweet
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales Category: Innovation - Innovation in Film / Innovation in Film
Technology & Stuff
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Consumer - Integrated Branding / Integrated Branding
Custom-made Commercial
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America Category: Consumer - Online Films & Video / Short Form - Single
Swearing Kinds
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client: Daimler Category: Consumer - Online Films & Video / Short Form - Single
A Message to Space
Agency: INNOCEAN / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul
Client: Hyundai Motor Company Category: Consumer - Online Films & Video / Short Form - Single
The Uncrashable Toycars
Agency: Jung von Matt AG / Hamburg
Client: Daimler Category: Consumer - Online Films & Video / Short Form - Single
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam
Client: Subaru of America Category: Craft - Interface Design / Interface Design
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö
Client: Volvo Car UK Category: Innovation - Brand Transformation / Brand Transformation
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö
Client: Volvo Car UK Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
CoDriver
Agency: Isobar / Melbourne
Client: General Motors Category: Consumer - Immersive / Trade Shows
ACC Bus Back
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
THE VOLVO HIJACKING CAR SERVICE
Agency: We Believers / New York + Cherry Sundae Media / MIAMI
Client: Volvo North Miami Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer - Digital / Websites, Microsites & Banners
Mini John Cooper Works Youtube Race
Agency: Kinetic / Singapore
Client: MINI ASIA Category: Consumer - Digital / Websites, Microsites & Banners
Shoulders of Giants
Agency: TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles
Client: Nissan Category: Craft - Writing / Writing
Safety Wi-Fi
Agency: Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo
Client: FIAT Category: CSR - Ambient / Environmental / Ambient / Environmental
The 2015 Mustang Customizer
Agency: Team / Detroit + Jam3 / Toronto
Client: Ford Category: Consumer - Mobile / Utility
Honda Road Readers
Agency: RPA / Santa Monica + M ss ng p eces / Los Angeles + Butcher Editorial / Santa Monica + Lime Studios / Santa Monica
Client: American Honda Motor Category: Consumer - Gaming & Mobile / Branded Mobile
Slot Car Holiday Heats
Agency: Ignition – A Razorfish Company / El Segundo
Client: Acura Category: Consumer - Applications & Sites / Branded Games
Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Innovation - Advertising / Advertising
Old Car Commercials
Agency: VML / Kansas City
Client: NAPA Auto Parts Category: Consumer - Online Films & Video / Short Form - Series / Episodes
Paper
Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client: American Honda Motor Category: Craft - Direction / Direction
Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Innovation - Websites / Websites
Más que un auto
Agency: Conill / Miami / Los Angeles
Client: Toyota Category: Consumer - Ambient / Environmental / Ambient / Environmental
e-mobility - Enjoy The Silence
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen Category: Consumer - Ambient / Environmental / Ambient / Environmental
Award:
2016 Film Merit Award
Agency:
MullenLowe U.S. / Los Angeles
Client:
Acura
Title:
The Test
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16107M
Award:
2016 Film Merit Award
Agency:
RadicalMedia / New York + BBDO / Berlin
Client:
Smart
Title:
Kids
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16108M
Award:
2016 Film Merit Award
Agency:
Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut / New York
Client:
Audi of America
Title:
Commander
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16110M
Award:
2016 Print & Outdoor Merit Award
Agency:
CONTRAPUNTO BBDO / MADRID
Client:
Mercedes-Benz
Title:
Feel Free
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Annual ID:
PO16081M
Award:
2016 Print & Outdoor Merit Award
Agency:
Impact & Echo BBDO / Kuwait
Client:
Alghanim Motors - Honda
Title:
Honda Voice Recognition GPS
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Annual ID:
PO16083M
Award:
2016 Print & Outdoor Merit Award
Agency:
Jung von Matt AG / Vienna
Client:
Mercedes-Benz Austria
Title:
Smart for Two
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Annual ID:
PO16084M
Award:
2016 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
4 Zone
Category:
Consumer - Magazine / Full Page or Spread - Campaign
Annual ID:
PO16098M
Award:
2016 Print & Outdoor Merit Award
Agency:
Impact & Echo BBDO / Kuwait
Client:
Alghanim Motors - Honda
Title:
Honda Voice Recognition GPS
Category:
Consumer - Magazine / Full Page or Spread - Campaign
Annual ID:
PO16101M
Award:
2016 UX / UI Merit Award
Agency:
Carmichael Lynch / Minneapolis + RESN / Amsterdam
Client:
Subaru of America
Title:
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Category:
CSR - Web / Web
Annual ID:
UX16048M
Award:
2016 Responsive Environments Merit Award
Agency:
Atelier Markgraph (set and show design + concept, planning and realisation of the real-time contents) / Frankfurt am Main + Monomango (show design with Atelier Markgraph) / Berlin + spidercam (real-time tracking) / Feistritz im Rosental + NSYNC (technical
Client:
Daimler
Title:
Mercedes-Benz at IAA 2015 / Mercedes Live! / Digital presentation with spidercam and augmented reality
Category:
Innovation - Use of Technology / Use of Technology
Annual ID:
RE16021M
Award:
2016 UX / UI Merit Award
Agency:
Carmichael Lynch / Minneapolis + RESN / Amsterdam
Client:
Subaru of America
Title:
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Category:
Craft - Information Architecture / Information Architecture
Annual ID:
UX16066M
Award:
2016 Cross-Platform Merit Award
Agency:
INNOCEAN / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul
Client:
Hyundai Motor Company
Title:
A Message to Space
Category:
Consumer - Experiential Advertising / Installations
Annual ID:
CP16040M
Award:
2016 Cross-Platform Merit Award
Agency:
M&C Saatchi / Sydney + Rapid Films / Sydney
Client:
Lexus Australia
Title:
Heartbeat
Category:
Consumer - Experiential Advertising / Installations
Annual ID:
CP16041M
Award:
2016 Public Relations Merit Award
Agency:
Commonwealth//McCann / Detroit
Client:
Chevrolet
Title:
Technology & Stuff
Category:
Consumer - Brands, Products & Services / Media Relations
Annual ID:
PR16029M
Award:
2016 Print & Outdoor Merit Award
Agency:
Conill / Miami / Los Angeles
Client:
Toyota
Title:
Más que un Auto
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Annual ID:
PO16136M
Award:
2016 Branded Entertainment Merit Award
Agency:
Woven Digital / Culver City + American Honda Motor Co. / Torrance + Mediavest / Los Angeles
Client:
American Honda Motor Co.
Title:
Can this 17 year-old reignite the golden age of Hip Hop? Meet AFRO. 10MM views and counting.
Category:
Consumer - Online / Long Form Videos
Annual ID:
BE16069M
Award:
2016 Design Merit Award
Agency:
Ogilvy & Mather Group HK / Hong Kong
Client:
JPFreek Adventure Publications
Title:
Jeep Was Here
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Annual ID:
DE16248M
Award:
2016 Print & Outdoor Merit Award
Agency:
Grey / London + Albedo100 / Malmö
Client:
Volvo Car UK
Title:
Volvo LifePaint
Category:
CSR - Collateral / Collateral
Annual ID:
PO16182M
Award:
2016 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
FIAT
Title:
Nature Isn't Cute
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16121M
Award:
2016 Social Media Merit Award
Agency:
Ignition – A Razorfish Company / El Segundo
Client:
Acura
Title:
Slot Car Holiday Heats
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Annual ID:
SM16055M
Award:
2016 Social Media Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales
Title:
Rav4 You
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Annual ID:
SM16056M
Award:
2016 Film Merit Award
Agency:
Translation / New York City + Radical Media / New York City
Client:
Jeep
Title:
Your Story Is Calling - Manifesto
Category:
Craft - Editing / Editing
Annual ID:
FI16271M
Award:
2016 Film Merit Award
Agency:
Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut Editorial / Los Angeles
Client:
Audi
Title:
"Commander"
Category:
Craft - Editing / Editing
Annual ID:
FI16272M
Award:
2016 Print & Outdoor Merit Award
Agency:
Impact & Echo BBDO / Kuwait
Client:
Alghanim Motors - Honda
Title:
Honda Voice Recognition GPS
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16155M
Award:
2016 Film Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MAN Latin America
Title:
Custom-made Commercial
Category:
Innovation - Innovation in Film / Innovation in Film
Annual ID:
FI16241M
Award:
2016 Film Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales
Title:
Prius Super Bowl Live Tweet
Category:
Innovation - Innovation in Film / Innovation in Film
Annual ID:
FI16242M
Award:
2016 Cross-Platform Merit Award
Agency:
Commonwealth//McCann / Detroit
Client:
Chevrolet
Title:
Technology & Stuff
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16054M
Award:
2016 Film Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MAN Latin America
Title:
Custom-made Commercial
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16173M
Award:
2016 Film Merit Award
Agency:
BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client:
Daimler
Title:
Swearing Kinds
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16178M
Award:
2016 Film Merit Award
Agency:
INNOCEAN / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul
Client:
Hyundai Motor Company
Title:
A Message to Space
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16183M
Award:
2016 Film Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Daimler
Title:
The Uncrashable Toycars
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16185M
Award:
2016 UX / UI Merit Award
Agency:
Carmichael Lynch / Minneapolis + RESN / Amsterdam
Client:
Subaru of America
Title:
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Category:
Craft - Interface Design / Interface Design
Annual ID:
UX16070M
Award:
2016 Cross-Platform Merit Award
Agency:
Grey / London + Albedo100 / Malmö
Client:
Volvo Car UK
Title:
Volvo LifePaint
Category:
Innovation - Brand Transformation / Brand Transformation
Annual ID:
CP16087M
Award:
2016 Design Merit Award
Agency:
Grey / London + Albedo100 / Malmö
Client:
Volvo Car UK
Title:
Volvo LifePaint
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16228M
Award:
2016 Responsive Environments Merit Award
Agency:
Isobar / Melbourne
Client:
General Motors
Title:
CoDriver
Category:
Consumer - Immersive / Trade Shows
Annual ID:
RE16014M
Award:
2016 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
ACC Bus Back
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
PO16143M
Award:
2016 Print & Outdoor Merit Award
Agency:
We Believers / New York + Cherry Sundae Media / MIAMI
Client:
Volvo North Miami
Title:
THE VOLVO HIJACKING CAR SERVICE
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
PO16149M
Award:
2016 Direct Merit Award
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Consumer - Digital / Websites, Microsites & Banners
Annual ID:
DI16053M
Award:
2016 Direct Merit Award
Agency:
Kinetic / Singapore
Client:
MINI ASIA
Title:
Mini John Cooper Works Youtube Race
Category:
Consumer - Digital / Websites, Microsites & Banners
Annual ID:
DI16054M
Award:
2016 Film Merit Award
Agency:
TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles
Client:
Nissan
Title:
Shoulders of Giants
Category:
Craft - Writing / Writing
Annual ID:
FI16257M
Award:
2016 Direct Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo
Client:
FIAT
Title:
Safety Wi-Fi
Category:
CSR - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16086M
Award:
2016 UX / UI Merit Award
Agency:
Team / Detroit + Jam3 / Toronto
Client:
Ford
Title:
The 2015 Mustang Customizer
Category:
Consumer - Mobile / Utility
Annual ID:
UX16035M
Award:
2016 Branded Entertainment Merit Award
Agency:
RPA / Santa Monica + M ss ng p eces / Los Angeles + Butcher Editorial / Santa Monica + Lime Studios / Santa Monica
Client:
American Honda Motor
Title:
Honda Road Readers
Category:
Consumer - Gaming & Mobile / Branded Mobile
Annual ID:
BE16073M
Award:
2016 Mobile Merit Award
Agency:
Ignition – A Razorfish Company / El Segundo
Client:
Acura
Title:
Slot Car Holiday Heats
Category:
Consumer - Applications & Sites / Branded Games
Annual ID:
MO16044M
Award:
2016 Interactive Merit Award
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Innovation - Advertising / Advertising
Annual ID:
IN16106M
Award:
2016 Film Merit Award
Agency:
VML / Kansas City
Client:
NAPA Auto Parts
Title:
Old Car Commercials
Category:
Consumer - Online Films & Video / Short Form - Series / Episodes
Annual ID:
FI16203M
Award:
2016 Branded Entertainment Merit Award
Agency:
RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client:
American Honda Motor
Title:
Paper
Category:
Craft - Direction / Direction
Annual ID:
BE16112M
Award:
2016 Interactive Merit Award
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Innovation - Websites / Websites
Annual ID:
IN16096M
Award:
2016 Direct Merit Award
Agency:
Conill / Miami / Los Angeles
Client:
Toyota
Title:
Más que un auto
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16074M
Award:
2016 Direct Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen
Title:
e-mobility - Enjoy The Silence
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16075M